Shades Of Impact Campaign

According to the United Nations Environment Programme, the annual Black Friday sales on 25 November are a reminder of the need to rethink what is bought, what is thrown away, and what it costs the planet.



Amidst the challenges, UNEP is championing an initiative for a zero-waste world. Collaborating with word poet Beatrice Kariuki, UNEP is shedding light on high-impact sectors where consumers can truly make a difference. Kariuki emphasises the need for circular industries, advocating for less packaging, more reuse, and threads that stand the test of time.

In response to this pressing issue, Zeguea is launching the “Shades of Impact” campaign from Black Friday to Christmas. We are committed to providing an alternative to the fast fashion cycle by offering unbleached and undyed clothing. All profits during this period will be directed towards a water conservation fund, aligning our commitment to sustainability with a cause that impacts us all.

As consumers, we have the power to make choices that influence the industry. By choosing Zeguea’s consciously crafted clothing, you not only make a style statement but also contribute to a positive change in the fashion landscape. Join us in embracing a new era of fashion, one that prioritises the planet and its future.